Privacy policy

Last updated: June 2026

This Privacy Policy explains how Sourdough Supplies collects, uses, and protects your personal data when you visit our website at sourdoughsupplies.com, place an order, or interact with us in any capacity. We are committed to handling your information responsibly and in compliance with Singapore's Personal Data Protection Act 2012 (PDPA).

By using our website or purchasing from us, you agree to the practices described in this policy.

1. Who We Are

Sourdough Supplies is a Singapore-based retailer of specialty baking ingredients and equipment, supplying home bakers, professional bakeries, and food businesses across Singapore and Malaysia.

Contact: hellosourdoughsupplies@gmail.com

2. What Data We Collect

We collect personal data that you provide directly to us, as well as data generated through your use of our website.

Data you provide:

  • Name, email address, phone number, and delivery address when placing an order or submitting an enquiry
  • Business name, contact details, and order information for wholesale and B2B customers
  • Payment information is processed securely through our payment provider; we do not store card details
  • Communications you send us, including enquiries, feedback, and support requests

Data collected automatically:

  • Browser type, device information, and IP address
  • Pages visited, time spent on site, and referring URLs
  • Cookie and tracking data as described in Section 8

3. Why We Collect It

We collect and use your personal data for the following purposes:

  • Order fulfilment — processing, packing, and delivering your orders across Singapore and Malaysia
  • Customer support — responding to enquiries, resolving issues, and communicating about your orders
  • Account management — if you create an account, to manage your preferences and order history
  • Marketing communications — sending promotional emails or updates, where you have opted in or where permitted under the PDPA
  • Business operations — improving our website, products, and services based on how customers use them
  • Legal compliance — meeting our obligations under Singapore law

We will not use your data for any purpose beyond what is described here without your consent.

4. How We Share Your Data

We do not sell your personal data. We share it only where necessary to operate our business:

  • Delivery partners — third-party couriers who handle last-mile delivery receive your name and delivery address
  • Payment processors — your payment details are passed securely to our payment gateway provider
  • E-commerce platforms — if you purchase via Shopee or Lazada, those platforms' privacy policies also apply to your data on their respective platforms
  • IT and service providers — our website is hosted on Shopify; data stored and processed through their platform is subject to Shopify's privacy and security standards
  • Legal authorities — we may disclose data where required by Singapore law or in response to a valid legal request

All third parties we work with are required to handle your data securely and only for the purpose we have engaged them for.

5. How Long We Keep Your Data

We retain your personal data for as long as necessary to fulfil the purposes it was collected for, or as required by law:

  • Order records — retained for 5 years from the date of purchase for accounting and legal purposes
  • Marketing data — retained until you unsubscribe or withdraw consent
  • Enquiry and support records — retained for 2 years from the date of last contact
  • Website usage data — retained in aggregated or anonymised form

When data is no longer required, we delete or anonymise it securely.

6. Your Rights Under the PDPA

Under Singapore's Personal Data Protection Act, you have the right to:

  • Access the personal data we hold about you
  • Correct any inaccurate or incomplete personal data
  • Withdraw consent for us to use your data for marketing purposes at any time
  • Request deletion of your data, subject to any legal retention requirements

To exercise any of these rights, contact us at hellosourdoughsupplies@gmail.com. We will respond within 30 days.

7. How We Protect Your Data

We take the security of your personal data seriously. Measures in place include:

  • SSL encryption across our website
  • Encrypted transmission of payment information
  • Access to customer data is restricted to authorised personnel only
  • Our e-commerce platform (Shopify) maintains its own industry-standard security certifications

While we take all reasonable precautions, no method of transmission over the internet is 100% secure. We encourage you to use strong passwords and to contact us immediately if you suspect any unauthorised access to your account.

8. Cookies

Our website uses cookies — small text files stored on your device — to improve your browsing experience and understand how our site is used.

We use cookies for:

  • Essential functionality — keeping your cart active and enabling checkout
  • Analytics — understanding traffic patterns and page performance (data is aggregated and anonymised where possible)
  • Marketing — where applicable, tracking conversions from advertising platforms

You can control cookies through your browser settings. Disabling certain cookies may affect the functionality of the site, including the checkout process.

9. Third-Party Links

Our website may contain links to third-party sites including our brand partners and social media platforms. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies independently.

10. Marketing Communications

If you have opted in to receive marketing emails from us, you can unsubscribe at any time by clicking the unsubscribe link in any email we send, or by contacting us directly at hellosourdoughsupplies@gmail.com.

We will not send you unsolicited marketing communications.

11. Children's Privacy

Our website is not directed at children under the age of 18. We do not knowingly collect personal data from minors. If you believe a minor has provided us with personal data, please contact us and we will delete it promptly.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we do, we will update the date at the top of this page. We encourage you to review this policy periodically.

Your continued use of our website after any changes are posted constitutes your acceptance of the updated policy.

13. Contact Us

For any questions, concerns, or requests relating to this Privacy Policy or your personal data:

Email: hellosourdoughsupplies@gmail.com

Address: 159 Sin Ming Rd, Amtech Building #02-03, Singapore 575626

We aim to respond to all data-related requests within 30 days.

This Privacy Policy was last reviewed in June 2026 and applies to sourdoughsupplies.com.